Ideas box

Now, only a global confirmation, reminder and satisfaction email exists. We would like to be able to send an automatic email after a specific service or category, for example aftercare and rebooking advice after a laser treatment, at a different interval than after a waxing session. Treatment forms can already be triggered by service or category (send invitation after booking, +Service or +Category). The same logic for a regular email would do.

In the marketing module, you can filter by “has received a service in the last X weeks” and “has an appointment in a certain period”, but not by “has no appointment in the agenda”. For courses and cures (laser, multiple sessions with a fixed interval), that's exactly the point: if you haven't rebooked after their last session, we want to be able to write to you in a targeted manner. Now we are building the list of “service received in the last 16 weeks” and then manually check each customer sheet for a future appointment.

The “Checkout Reminder” pop-up for a comment category (Settings > Customer > Categories) appears with each customer and at each checkout. We use that category for laser treatments (zone, session number, settings), but our wax customers also get the pop-up, so the team usually clicks it off. Please filter by service or category, such as the treatment forms, or the option to show the pop-up only after checkout instead of before.

Filter by retail customers vs. service/salon customers Customers who only buy products are different from customers who receive services/treatments. Be able to send campaigns specifically to retail customers. Filter by product purchased Select customers who purchased a particular or specific product. It already exists in automatic marketing, but is also requested for one-off campaigns. Filter by treatment/service Select customers who have had a specific treatment/service. For example, customers who received a certain treatment more than 1 year ago. Filter by category of services/treatments Be able to set up automatic marketing for an entire category, not just one activity/service. Filter by age For example, distinguishing between children and adults. Also suitable for birthday emails. Filter by region Customers select by region, for example for targeted campaigns in regions where there are still few customers. Filter by location/location The marketing target group can be limited to customers of a specific location/location. Filter by new customers Customers who are new since a certain date or within a specified period. Filter by subscription/customer card Select customers who have a subscription or a loyalty card. Filter by workshop followed Select customers who have attended a specific workshop. Filter by frequency of visits per customer Being able to determine how often a customer comes back on average and thus estimate when someone should normally come back. Filter lost/inactive customers based on frequency of visits Do not consider everyone lost after the same fixed period, but take into account that specific customer's normal visit pattern. Filter by expected next visit Based on the frequency of visits, calculate when a customer is likely to come again and use this for proactive marketing. Filter by no-show customers Customers with no-shows can select as a separate target group. Filter by best/top customers Be able to select the best or top customers as a separate target group for marketing. Filter by annual campaigns For example, automatically send a campaign for Christmas, Easter or another annual event every year. Filter by semi-annual/periodic campaigns Automatically email annually, biannually or according to another recurring period to a specific target group. Filter by X days before/after a category Be able to set up automatic marketing X days before or after an activity for an entire category of services/treatments. Filter by X time after purchasing a product For example, automatically send a reminder email one year after purchasing a hair piece. Filter by individual visit frequency for automated campaigns Automatic campaigns are based on the individual customer's expected return time instead of one fixed period for everyone. Filter by forms Be able to send forms via marketing or include them in a campaign. Filter by discount links Being able to provide a discounted link from a marketing campaign. Filter by exportable target groups Filtered customer lists can export for, for example, an external marketing agency or targeted Facebook campaigns.

Please have the same options with regular advances such as online advances. able to collect/refund visible on customer sheets

I would like to be able to decide for myself which treatments should be done by the same employee and which should not. Like cutting and drying, for example, I would like all 2 to always be done by one person. Now I often book cuts and hand drying by the staff is very annoying.

Customers stop for me as business manager so that new customers can only book with staff

When a customer pays a deposit online via a gift card, it does not appear in the receipt. The salon must manually re-enter the gift card as payment method. This causes a misinterpretation. Workflow would be clearer if this advance/gift card is already visible in the ticket.