Sara Meert
- Richer marketing campaigns: images, videos, and visual maps instead of text and links.
- Interactive buttons such as “Book Now”, “View Appointment”, “Call Salon”, “Route” or “View” action.
- Higher potential conversion because customers can immediately click through from the message to the Online Booking.
- Stronger salon branding by displaying company name, logo and verified sender
- More customer trust because it is clearly visible that the message comes from the salon.
- Read receipts: ability to see if a message has been read.
- Better campaign statistics: in addition to delivery, reads, clicks and other interactions can also be measured.
- Campaign results are therefore more measurable than with traditional SMS.
- Interactive appointment confirmations with appointment details and relevant actions.
- Better appointment reminders with, for example, “View appointment”, “Route” to salon, or “Call salon”.
- Interactive no-show communication with, for example, the possibility to book a new appointment right away.
- Two-way communication: customers can respond directly to a message.
- Predefined answers possible, for example “Yes”, “No” or “Contact salon”.
- Possibility of further automation based on customer response.
- Marketing campaign carousels that can show multiple treatments, promotions, or products in one message.
- Much more attractive promotions: For example, a treatment can be displayed with an image, information and a “Book Now” button.
- No separate app required for the customer: RCS works via the smartphone's messaging app.
- Less dependency on WhatsApp: The customer does not need to have a WhatsApp account.
- SMS can be used as a fallback when RCS is not available on the customer's device.
- Interesting commercial extension: RCS campaigns could be offered as a more extensive/premium version of the current SMS campaigns.
- Better customer experience: more visual communication and fewer steps to take action from a message.
Sara Meert
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