We've been working with a birthday email where customers receive a gift for years, but with OPTIOS, you can require additional information (such as address) when booking online, but date of birth is not a mandatory field here.

while this is so easy to automate...

In Marketing, you create an automatic birthday email to send out,

but if you don't ask and input yourself, you don't have a date...

👉 Conclusion:

You can automate the birthday email, but unfortunately you can't make the date of birth mandatory via online booking. Now, that information must be manually added to the customer file at a later date.

Would you like to create an opportunity to mark the birthday date as' mandatory '?