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Sara Meert
  1. Filter by retail customers vs. service/salon customers
Customers who only buy products are different from customers who receive services/treatments. Be able to send campaigns specifically to retail customers.
  1. Filter by product purchased
Select customers who purchased a particular or specific product. It already exists in automatic marketing, but is also requested for one-off campaigns.
  1. Filter by treatment/service
Select customers who have had a specific treatment/service. For example, customers who received a certain treatment more than 1 year ago.
  1. Filter by category of services/treatments
Be able to set up automatic marketing for an entire category, not just one activity/service.
  1. Filter by age
For example, distinguishing between children and adults. Also suitable for birthday emails.
  1. Filter by region
Customers select by region, for example for targeted campaigns in regions where there are still few customers.
  1. Filter by location/location
The marketing target group can be limited to customers of a specific location/location.
  1. Filter by new customers
Customers who are new since a certain date or within a specified period.
  1. Filter by subscription/customer card
Select customers who have a subscription or a loyalty card.
  1. Filter by workshop followed
Select customers who have attended a specific workshop.
  1. Filter by frequency of visits per customer
Being able to determine how often a customer comes back on average and thus estimate when someone should normally come back.
  1. Filter lost/inactive customers based on frequency of visits
Do not consider everyone lost after the same fixed period, but take into account that specific customer's normal visit pattern.
  1. Filter by expected next visit
Based on the frequency of visits, calculate when a customer is likely to come again and use this for proactive marketing.
  1. Filter by no-show customers
Customers with no-shows can select as a separate target group.
  1. Filter by best/top customers
Be able to select the best or top customers as a separate target group for marketing.
  1. Filter by annual campaigns
For example, automatically send a campaign for Christmas, Easter or another annual event every year.
  1. Filter by semi-annual/periodic campaigns
Automatically email annually, biannually or according to another recurring period to a specific target group.
  1. Filter by X days before/after a category
Be able to set up automatic marketing X days before or after an activity for an entire category of services/treatments.
  1. Filter by X time after purchasing a product
For example, automatically send a reminder email one year after purchasing a hair piece.
  1. Filter by individual visit frequency for automated campaigns
Automatic campaigns are based on the individual customer's expected return time instead of one fixed period for everyone.
  1. Filter by forms
Be able to send forms via marketing or include them in a campaign.
  1. Filter by discount links
Being able to provide a discounted link from a marketing campaign.
  1. Filter by exportable target groups
Filtered customer lists can export for, for example, an external marketing agency or targeted Facebook campaigns.
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