Opt-in preferences for marketing and communication (mail/sms)
Sara Meert
Distinguish between transactional and non-transactional communication.
Transactional = necessary for the provision of services, such as:
- Confirmation of an appointment
- Appointment reminder
- System notifications or security updates
→ These should always be sent regardless of marketing preferences.
Non-transactional (marketing) communication =
- Newsletters, promotions, customer satisfaction surveys, etc.
→ These are only sent via the channels for which the customer has explicitly given permission.
So the following checkboxes should actually be available in the customer portal or registration form:
☐ Receive confirmations via email
☐ Receive confirmations via text message
☐ Receive reminders via email
☐ Receive reminders via text message
☐ Receive newsletters via email
☐ Receive newsletters via text message
→ confirmations MUST be checked anyway, but the customer can choose how they are sent (one way or both)
→ Reminders and marketing should be optional
Sara Meert
Merged in a post:
Checkbox on the online booking, including for marketing emails
Kaat Lavaerts
Also make a checkbox for marketing emails right away when booking online
Then people can give permission for confirmation emails AND marketing emails when they book online. Now this is only possible via the GDPR mail.
Sara Meert
Merged in a post:
Confirmation email for existing customers
G
Geert
Confirmation email
G
Geert
Of the 20,000 existing customers who received an opt-email in June, around 1,000 responded. So the rest will not receive a Confirmation email if we reserve the customers in the agenda.
This has nothing to do with legislation! Customers who make a reservation expect confirmation. And yes, today this is done by email. This only increases the no shows!!
Sara Meert
Merged in a post:
Email and/or SMS newsletter
A
Anicée Van Camp
Subscription choice:
“send newsletters by email”
“send newsletters by text message”